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Email marketing in India

 

In the last 10 years millions of people in India have access to internet regularly several new possibilities are opened by the dawn of internet the era. The e-mail marketing in India has made people realize the tremendous scope of marketing through internet. It is a hidden combination of technology and marketing.

The different technological techniques are required in email marketing process. Today, Indian businessmen are getting wide scope of business turnover through email marketing strategies. Just by sending some attractive emails, it becomes really easily to get responses from customers around the nation. Today, the foreign multinational companies are tie-ing up with Indian traders after having a look at the widen scope of email marketing in India.

E-mail marketing is promotion of a business through e-mails. It is the most successful method to acquire new customers, come enhance relationships with old associates. This method is cheap, easily traceable and the return is always satisfactory. The only disadvantage of e-mail marketing is that due to too many e-mails some of them are categorized as spam mail, which reduces their chances of being delivered.

The scope internet marketing in India is still not to the mark as the country is too vast and the proper action of marketing will come with advertisements in the local languages. For most people living in the villages of India English is an alien language. The websites need to be in the local languages of the different states in India.

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