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Ways for Writing Email copy that sells

Email-copy Writing copy for your email is the great task as it should be in such a way that it should grasp the attention of the audience and generate sales. Your email copy will reach thousand of audience, to draw them into conversation inbox you need to keep them engaged with your message so that your email can sell. Email is the interactive tool through which you can send the information on your product at a lightning speed globally with low cost and high revenue.

Draft eye catchy Subject line - Subject line is only the part and the conversation starter for email but it is the most important element of email marketing campaign. A study showed that 35% of users open the email specifically because of the content of the subject line.

Get Personal - Most excellent source to create special bond with the prospects by drafting an email which enables you to personalize and greet every person you target. A simple advertisement through email does wonders for your business which is cost-efficient method to connect with your website visitor.

Give a clear call to action - What do you want from your readers, after opening and reading your message? That’s your call to action. Using “Buy now” sound as demanding call to action instead use appealing one such as “Find our more” or “Read the benefits”. An effective call to action leads to boost sales. Remember a too abrasive call to action may turn the reader off from making a purchase.

Include social icons in your Email - Social networking as become the trend make best out of it by including social icons in your Email. Ask email subscriber to share and connect. It will popularize your company or product as well as increase your traffic.

Get into the mind of your subscriber - While you draft email put yourself in place of subscriber. If you were the subscriber what would trigger your interest and make you want to read more.

Keep it short - A casual glance might be an attentive stare only if the subject line and email is short and attractive as the readers don’t have hours to spend in reading emails. Choose the subject line which is short and write simple email as people scan their inboxes quickly a long subject line and lengthy email might earn an instant delete. Even though you are offline the advertisement email should makes the customer understand about the offering of new business, opportunities, product and services. It will be inconvenient for the mobile user to check email on mobile device. Remember a lengthy email will turn your reader off from reading and purchasing which will lead your sales down.

Be conversational - Write like you speak as at the end of the working day, email is about communication. While talking to the customer you don’t speak in long and boring sentences. You are probably concise and conversational. So should be your email marketing copy be.

Avoid words that trigger spam filter - Make sure you don’t use the words which take your email to your subscribers spam box.

Always use spell checker - Once you complete drafting always use spell checker. Typo errors are common with everyone it’s better to do spell check as it makes a big difference. Remember, a first impression is the best impression- Oops *impression*.

Remember! End of the day email is the conversation that sells.

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