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Draft a User/mobile Friendly Email

mobile-friendly-emailWith the ongoing trend of the devices the email should be user friendly. Here we say user friendly because the customer irrespective of the device he use the access to your email need to be user friendly. To create the impact on the audience your email should standout of the crowd. Many marketers put their efforts on SEO and gaining new visitors. But Email is the only reason which draws customers to your website which is essential for your continued success. Understanding the devices that readers use to view their email is much important. Recent research states - 80% increase in Smartphone and tablet opens since January 2012. It means maximum subscriber read your email on mobile. Hereís how to create a mobile-friendly email.

  • Mobile screens are obviously smaller than desktop display. So, use the pixel width accordingly.
  • Use limited and eye catchy images in your email as eye automatically goes to large objects on the page than the smaller ones.
  • Content can’t always float top, create something awesome. Subject line is only the part of email but it is the most important element of email marketing campaign. Avoid spammy words, and shoot for approximately 35 characters in length. Try to tie the subject line into your pre-header text.
  • Use a clear Call to action button above the fold. Place it in the top 200- 250 pixels. Include an HTML text-based CTA to account for those users who disable images.
  • Use one line of pre-header text to succinctly outline your offer. It should be positioned so that prospects can read it before they’re prompted to download images. If you’re really savvy, the subject line will lead right into the pre-header for a seamless user experience.

Design and layout are the two factors which keeps you stand out on the crowd. Keeping in mind the ongoing trend of mobile devices make sure that your creative renders well even in smaller display. Remember your creativity is the only key to design email campaign.

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